As golden age rap suddenly gave way to West Coast gangsta in the early '90s, an East Coast variety of hardcore rap arose in turn, with Mobb Deep initially standing tall as one of New York's hardcore figureheads on the basis of their epochal album The Infamous. Released in April 1995, The Infamous was released almost exactly a year after Illmatic and about a half year after Ready to Die -- the debut masterpieces of Nas and the Notorious B.I.G., respectively, both albums likewise of momentous significance for East Coast hardcore rap. On The Infamous, Mobb Deep (comprised of Prodigy and Havoc) set the tone for future generations of hardcore New York rappers, from G-Unit to Dipset. Subsequent releases from the duo were likewise influential, especially Hell on Earth (1996). However, by the late '90s, Mobb Deep was no longer setting trends; in fact, they seemed to be following them, and they lost some of their stature as subsequent generations of hardcore rappers arose. For a few years, Mobb Deep struggled to reclaim their commercial standing, until they eventually drifted into the G-Unit camp, where they signed a lucrative deal to join 50 Cent and company. Blood Money (2006), Mobb Deep's first release under the G-Unit banner, rekindled interest in the veteran duo, who enjoyed a substantial uptick in sales and airplay.